Digital Commerce and Sustainable Development

M. Indhu Bala

doi:10.63363/aijfr.2025.v06i04.1124

Digital Commerce and Sustainable Development

Author(s)	Dr. M. Indhu Bala
Country	India
Abstract	The rapid rise of digital commerce has significantly influenced sustainable consumer behavior in Kanyakumari District, as revealed by the responses of 110 participants in this study. A majority of consumers reported regular use of digital platforms such as mobile applications and websites for various transactions, including shopping, bill payments, and service bookings. Around majority of respondents indicated frequent usage, preferring a combination of mobile and web interfaces, demonstrating a growing comfort with digital tools. This shift not only saves time and effort but also reduces travel-related emissions and paper waste, thus aligning with sustainable development goals. Most of the respondents acknowledged that their use of digital services has helped them reduce their environmental impact, either through paperless billing or reduced reliance on personal transportation. Furthermore, digital platforms have encouraged the purchase of eco-friendly productsof consumers stating they intentionally select items with sustainable packaging or environmental certifications when shopping online. The accessibility of e-commerce platforms has also contributed to economic inclusion by allowing even remote households to participate in modern retail activities, supporting small businesses and local vendors in the digital ecosystem. However, challenges persist; respondents cited concerns such as unreliable internet access, lack of trust in online transactions, and insufficient awareness about sustainable product choices. These barriers are more prevalent among older adults and individuals with lower levels of education or income. Despite these issues, the findings suggest that digital commerce is steadily fostering a culture of conscious consumption and environmental responsibility in the district. To sustain and enhance this progress, stakeholders must focus on improving digital infrastructure, enhancing cybersecurity, and launching targeted awareness campaigns. Overall, the study confirms that digital commerce is a viable pathway to promote sustainability and economic participation in Kanyakumari District, especially when supported by education and technology access.
Keywords	Digital Commerce, Sustainable Development, E-commerce Adoption, Rural Entrepreneurship, Digital Literacy
Published In	Volume 6, Issue 4, July-August 2025
Published On	2025-08-22
DOI	https://doi.org/10.63363/aijfr.2025.v06i04.1124
Short DOI	https://doi.org/g9zzbs

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Advanced International Journal for Research

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Digital Commerce and Sustainable Development

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