A Study on Consumer Behaviour Towards Green Marketing in Trivandrum City

Author(s)	Anjana M J, Dr. S. David
Country	India
Abstract	In today’s environmentally conscious world the word “Green” has become a buzz word. Environmental issue is a main concern nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the customer’s awareness and knowledge towards green marketing and green products. The customers’ attitude towards buying green products also studied. For the purpose of study convenient sampling survey will be carrying out among 100 respondents in Trivandrum city with the help of questionnaire.
Keywords	green marketing, green products, customers, environment
Published In	Volume 6, Issue 4, July-August 2025
Published On	2025-08-22
DOI	https://doi.org/10.63363/aijfr.2025.v06i04.1145
Short DOI	https://doi.org/g9zx9x

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