Navigating the Challenges of Green Consumerism: An Indian Perspective

Author(s)	Dr. Ramya N
Country	India
Abstract	This paper explores the challenges and opportunities of green consumerism and sustainable marketing in India. As concern for the environment grows, businesses are adapting their strategies to prioritize sustainability. Green marketing is becoming increasingly important, emphasizing eco-friendly products and practices. Indian consumers are recognizing the value of natural and Ayurvedic products. However, challenges persist, including high prices, limited selection, and inadequate marketing. Businesses must prioritize transparency and sustainability to overcome these challenges. Governments also have a critical role to play in promoting environmental awareness. By working together, businesses, governments, and consumers can create a more sustainable future. Effective messaging, consumer outreach, and company transparency are crucial for overcoming the obstacles of green consumerism.
Keywords	green consumerism, sustainable marketing, green marketing, eco-friendly products, environmental awareness, sustainable future.
Field	Sociology
Published In	Volume 6, Issue 5, September-October 2025
Published On	2025-09-15
DOI	https://doi.org/10.63363/aijfr.2025.v06i05.1346
Short DOI	https://doi.org/g93rmq

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