Advanced International Journal for Research

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Architecture as Identity: Preserving Goan Vernacular in the Age of Globalization.

Author(s) Ms. ANA SHANIA RODRIGUES
Country India
Abstract Goan architecture embodies a rich synthesis of cultural, climatic, and colonial influences that have evolved over centuries, giving rise to a distinct vernacular identity. Characterized by laterite masonry, oyster-shell windows, deep verandahs, ornamental façades, and the iconic balcão, the Goan built environment reflects a deep relationship between people, place, and tradition. However, the forces of globalization, tourism-led urbanization, and real estate speculation are increasingly eroding this vernacular character, replacing contextually rooted forms with homogenized aesthetics. The paper explores how architecture functions as an expression of Goan identity both tangible and symbolic and how this identity is being redefined in contemporary contexts. Through a multidisciplinary lens combining architectural analysis, cultural interpretation, and policy review, it traces the evolution of Goan vernacular architecture, identifies challenges to its continuity, and proposes strategies for preservation. The study argues that protecting Goan architectural identity requires not merely the conservation of built heritage but the renewal of local values, crafts, and community participation. Integrating adaptive reuse, heritage sensitive planning, and design guidelines can bridge tradition and modernity, ensuring that Goa’s architecture continues to narrate its cultural essence amidst a rapidly globalizing landscape.
Keywords Goan vernacular architecture; identity; globalization; heritage conservation; cultural landscape; critical regionalism; adaptive reuse; Indo-Portuguese architecture; place identity; tourism and urbanization
Published In Volume 6, Issue 5, September-October 2025
Published On 2025-10-23
DOI https://doi.org/10.63363/aijfr.2025.v06i05.1666
Short DOI https://doi.org/g97v62
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