Advanced International Journal for Research

E-ISSN: 3048-7641     Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6, Issue 6 (November-December 2025) Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

Customers’ Attitude, Opinion and Level of Satisfaction About E-banking – A Field Study

Author(s) Prof. Dr. M JULIAS CEASAR, Dr. P BERLINE KINGCY
Country India
Abstract E-banking is vital for any banking industry for its survival in the technologically competitive world. This transformation is the result of liberalization, privatisation and Globalisation policy initiated since 1991, in economic terms, the rapid strides in which banks are allowed to explore new business opportunities in the ever changing and technological environment. It also refers to the transactions carried out through phones, personal computers and internet and there are three sets of variables that are shaping Electronic transactions that can be highlighted as convenience, confidence and complexity. The study aims at evaluating e- banking services and the result highlight that there is no relationship between Convenience, Privacy, Fee and charges, Speed, Accessibility aspects and opinion of customers relating to e-banking.
Keywords E-Banking, Convenience, Customer opinion.
Field Sociology > Banking / Finance
Published In Volume 6, Issue 5, September-October 2025
Published On 2025-10-28

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