Advanced International Journal for Research
E-ISSN: 3048-7641
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Volume 6 Issue 6
November-December 2025
Indexing Partners
Customers’ Attitude, Opinion and Level of Satisfaction About E-banking – A Field Study
| Author(s) | Prof. Dr. M JULIAS CEASAR, Dr. P BERLINE KINGCY |
|---|---|
| Country | India |
| Abstract | E-banking is vital for any banking industry for its survival in the technologically competitive world. This transformation is the result of liberalization, privatisation and Globalisation policy initiated since 1991, in economic terms, the rapid strides in which banks are allowed to explore new business opportunities in the ever changing and technological environment. It also refers to the transactions carried out through phones, personal computers and internet and there are three sets of variables that are shaping Electronic transactions that can be highlighted as convenience, confidence and complexity. The study aims at evaluating e- banking services and the result highlight that there is no relationship between Convenience, Privacy, Fee and charges, Speed, Accessibility aspects and opinion of customers relating to e-banking. |
| Keywords | E-Banking, Convenience, Customer opinion. |
| Field | Sociology > Banking / Finance |
| Published In | Volume 6, Issue 5, September-October 2025 |
| Published On | 2025-10-28 |
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E-ISSN 3048-7641
CrossRef DOI is assigned to each research paper published in our journal.
AIJFR DOI prefix is
10.63363/aijfr
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