Advanced International Journal for Research

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Bibliometric Study On Investment Decision Making – An Analysis Using VOS Viewer

Author(s) Ms. Kasturi Dutt, Dr. Rashmi Mahajan
Country India
Abstract An embracive overview of the research can be effectuated keeping the subject of behavioral finance and marketing from the citation and co-citation perspective by using bibliometric tool- VOS Viewer. The study manages to extract a systematic database of around 110 papers from Scopas that is significant in the given domain. Risk is the primary factor that need to be analyzed before suggesting any kind of investment product to a customer. There are originally three kinds of ladder where the risk is positioned starting from low, medium to high. The relevance of the growing technology, AI (D., M., E., & J., 2025) is far more impacting the entire trading system, making it feasible, efficient, accurate and accessible. It has also been found that (A.M.A. & N.S., 2025) there is an impact on financial decision making on the basis of personality factors, conscientiousness, extraversion, agreeableness, neuroticism, and openness to experience; these personality traits impact one’s entire financial decision making process, as in the person with high openness to experience have more risk appetite than the one with having low on this trait. The risk appetite or preference impacts the conventional decision making, proven in the way of most cited research work.
Keywords risk tolerance, decision making, investment behavior
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-17
DOI https://doi.org/10.63363/aijfr.2025.v06i06.1960
Short DOI https://doi.org/hbbz8s
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