Advanced International Journal for Research

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Sports Tourism as a Business Model: Challenges and Opportunities

Author(s) Mr. Priyanka Vivekraj Thakur, Mr. Hemant Bapu Jagdale, Mr. Omkar Nandlal Pardeshi
Country India
Abstract Sports tourism travel that entails either viewing or engaging in a sports spectacle — has grown into a fast-expanding part of the international tourism economy. This narrative review aggregates scholarly papers, industry reports, and policy papers (2010–2025) to put together an integrated image of sports tourism as a business model: its drivers of value, typical revenue sources, prevailing business-model blueprints, key opportunities for the stakeholders involved (hosts, operators, sponsors, communities), and the structural and operating handicaps that limit expansion. The industry showed robust post-pandemic recovery, with sport events and travel generating significant direct and indirect economic effects across various markets. Opportunities include the development of niche markets (active sport tourism and adventure), infrastructure and hospitality integration, digital fan interaction and analytics, public–private event collaborations, and destination branding through marquee events. Challenges are seasonality, infrastructure deficiencies, social and environmental sustainability, regulatory fragmentation, talent and skill deficiencies, and financial risk to small/medium operators. The review also points towards resilient business model templates (event-centric, destination-centric, tournament-tourism, and experience/participation models) and suggests strategic and managerial suggestions to enhance resilience and socio-economic value. Gaps in research are noted around long-term sustainability measures, microeconomic effects on SMEs, and the contribution of AI-based personalization towards sports-tourism marketing. The article concludes with a future agenda for empirical investigation and managerial response to expand sports tourism in a sustainable manner
Keywords Sports, Tourism, Business, Collaborations, Infrastructures,
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-13
DOI https://doi.org/10.63363/aijfr.2025.v06i06.1968
Short DOI https://doi.org/g998q4
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