An Empirical Study on an Analysis of Consumer Buying Behavior towards Digital Banking Services in Private Sector Banks

Author(s)	Dr. Rashmi R Hunnur, Basavaraj Kanakappanavar
Country	India
Abstract	This study analyzes how consumers use and adopt digital banking services in private sector banks. It highlights key factors like digital awareness, security, trust, service quality, and promotional offers. Based on data from 100 respondents in Bagalkot District, the findings show that awareness, trust, and service quality strongly influence customer satisfaction and adoption. The study suggests that improving security, user experience, and promotions can boost customer loyalty and strengthen digital banking effectiveness.
Keywords	Consumer buying behaviour, digital banking, private sector banks, digital awareness, perceived security, trust, service quality, ease of use, promotional offers, customer satisfaction, technology adoption, customer loyalty, Bagalkot District
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-11-19
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2095
Short DOI	https://doi.org/hbbz7n

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