Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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A Study on Consumer Buying Behavior Towards Supreme Water Tank in Belagavi District.

Author(s) Dr. Rashmi Hunnur, Mr. Shrikant Sarangmath
Country India
Abstract Consumer Buying Behavior towards Supreme Water Tanks in Belagavi District examines how demographics, purchase drivers, and promotions influence customer decisions in a competitive regional market. The study profiles key segments by age, gender, education, and income; evaluates drivers such as brand image, product quality and durability, after-sales service and warranty, and distribution availability; and measures the effect of advertisements, dealer referrals, and sales campaigns on awareness and intent. Insights will enable Supreme Industries and distributors to sharpen targeting, improve loyalty, and strengthen positioning for sustained growth in Belagavi. The study will employ a structured questionnaire with reliable scaling, segment analysis, and significance testing to link demographics to preferences and intent. It will benchmark product attributes against leading offerings to quantify perceived quality and durability. It will evaluate promotional touchpoints across paid media, dealer influence, and on-ground activations to isolate the most cost-effective drivers of conversion. Finally, it will translate findings into actionable recommendations on pricing, warranty communication, channel coverage, and localized campaigns.
Keywords Brand image, Product quality and durability, After-sales service and warranty, and Distribution availability.
Field Business Administration
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-18
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2107
Short DOI https://doi.org/hbbz7j
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E-ISSN 3048-7641
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