Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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A Study on Investors’ Awareness and Attitude Towards Investing in SBI Mutual Funds

Author(s) Dr. Nancy Fernandez, Ms. Sureka Ravichandran, Ms. Anudharshini V
Country India
Abstract Mutual funds have emerged as one of the most popular investment avenues in India, offering diversification, professional management, and accessibility to both small and large investors. SBI Mutual Fund, one of the oldest and most trusted asset management companies in the country, has played a significant role in promoting financial literacy and investment culture. This study aims to examine investors’ awareness and attitude towards investing in SBI mutual funds. The research explores the level of knowledge investors possess about mutual fund concepts, the factors influencing their investment decisions, and their perception of risk and returns associated with SBI Mutual Fund schemes. It also analyzes the extent to which investors rely on professional advice, digital platforms, and past performance when choosing investment options. The findings of the study are expected to provide valuable insights for asset managers, policymakers, and financial educators to improve investor engagement and enhance mutual fund penetration across different demographic groups.
Keywords Mutual Funds, Investor Awareness, Investor Attitude, SBI Mutual Fund, Investment Behaviour, Fund Performance, Risk Perception, Financial Literacy, Asset Management.
Field Sociology > Banking / Finance
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-26
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2146
Short DOI https://doi.org/hbdsv8
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