Impact Of Social Media On Customer Engagement

Author(s)	Mr. Raj Nivas Londhe, Dr. M. S. Suganthiya, Prof. Dr. Bhawana Sharma
Country	India
Abstract	This research seeks to examine the impact of social media marketing on banking customers, highlighting how sites like Facebook, Instagram, and YouTube influence awareness, involvement, and decision-making within the banking sector. The study emphasizes the significance of digital marketing strategies in improving financial services and promoting more effective communication among financial institutions and their customers. The research was conducted at Krantibhumi Multiple Urban Nidhi Ltd., Chiplun, employing surveys and inspections. Findings show that while traditional marketing remains significant, social media has become an essential tool for improving customer relationships and increasing brand consciousness. Still, many banks are in the early stages of effectively executing these platforms. The study reveals that integrating social media marketing into a holistic business method can help banks attract younger customers, improve transparency, and strengthen economic understanding among the community
Keywords	Social Media, Online Marketing Banking Sector, Customer Engagement, Promotional Strategy.
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-11-23
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2168
Short DOI	https://doi.org/hbdsvq

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