Analysing the Buying Behavior and Sales Techniques in Luxury Real Estate Sector: a Study of Kesar Avenue Developers

Author(s)	Pratham Jaiswal
Country	India
Abstract	Luxury real estate is more than just bricks and mortar; it shows off your status, lifestyle, and financial security. This study examines the decision-making processes of buyers in the luxury real estate market and the impact of sales and marketing strategies on these decisions. Surveys of potential buyers, interviews with sales executives, and secondary research from market reports and journals were all used to gather data. The study shows that comfort, prestige, investment potential, and eco-friendly features are the main reasons people buy luxury homes. The results show that buyers are affected by a mix of emotional satisfaction, social recognition, and smart investment choices. To be successful in the luxury property market, you need to personalize your interactions, use digital marketing, and be open and honest in your communication.
Keywords	Luxury Real Estate, Buyer Behavior, Sales Techniques, Marketing Strategies, Investment, Lifestyle
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-11-26
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2218
Short DOI	https://doi.org/hbdst6

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