Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6, Issue 6 (November-December 2025) Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Role of Primary and Secondary Research in a B2B Lead Generation: A Practical Approach

Author(s) Kashish Jaiswal, Dr. Sameer Kulkarni
Country India
Abstract This study was conducted to confirm observations regarding the role of primary and secondary research in B2B lead identification and generation, supported by practical exposure gained during an internship. The objective was to examine how systematic data collection, validation, and analysis influence the process of identifying, qualifying, and engaging potential business clients. A descriptive research design was adopted, and a short, structured survey was administered to students and working professionals to assess their awareness, perception, and preference towards research-based lead generation methods. Secondary data sources were used to identify market size, trends, and potential opportunities, while primary insights helped evaluate the relevance, intent, and qualification level of prospective leads. The findings indicate that secondary research effectively supports market scanning and opportunity mapping, whereas primary research provides credibility, accuracy, and contextual depth for lead qualification. These insights were further validated through industry interactions and exposure at Bharat Bijlee Ltd. (Drives and Automation Division). The study concludes that integrating both research approaches enhances B2B marketing effectiveness, reduces lead-level uncertainty, and strengthens data-driven decision-making for sustainable business development.
Keywords B2B Marketing, Lead Generation, Primary Research, Secondary Research, Market Intelligence, Data-Driven Decision-Making
Field Business Administration
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-26
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2257
Short DOI https://doi.org/hbdss9
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com