Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 6 Issue 6
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A Study on B2B Marketing and Sales Strategies in the Indian Textile Sector

Author(s) Magnus Pansuriya, Dr. Bhojraj Shewale, Prof. Dr. Bhawana Sharma
Country India
Abstract This report provides an in‑depth and practical look at how Business‑to‑Business (B2B) marketing and sales strategies operate within the Indian textile sector. Based on both real industry exposure and secondary research, the study highlights how textile companies build long‑term relationships, promote their product value, and adapt to the growing importance of sustainability and digital tools. Through the analysis of market data, industry trends, and real workflow observations, the report explains how effective B2B practices—such as transparent communication, consistent quality, CRM usage, and eco‑friendly positioning—help textile businesses strengthen their competitiveness in both domestic and global markets.
Furthermore, the study highlights how modern buyers in the textile industry increasingly expect transparency, digital communication, sustainable sourcing, and value-added services from suppliers. As a result, traditional B2B practices are evolving into more strategic, technology-driven models supported by data analytics and long-term partnerships. By combining real industry insights with structured evaluation, this research provides a comprehensive understanding of how Indian textile firms can strengthen their B2B marketing performance and remain competitive in the global market.
Field Business Administration
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-11-27
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2264
Short DOI https://doi.org/hbdss3
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