Motivation Factors Influencing Online Shopping with special reference to Erode District

Author(s)	Dr. H Vasudevan, Ms. M Dhivyaa
Country	India
Abstract	This study investigates the motivation factors influencing online shopping behavior in the Erode District of Tamil Nadu, with particular emphasis on reach and access as emerging determinants. Using a structured questionnaire administered across diverse demographic groups, the research evaluates how factors such as ease of access to digital platforms, widespread smart phone penetration, improved internet connectivity, convenience, price benefits, and product variety affect online buying decisions. The results indicate that reach and access factors such as reliable internet availability, accessibility of shopping apps, and the ability to browse products anytime and anywhere have become primary motivators for consumers in Erode. Overall, the findings provide valuable insights for businesses and policymakers aiming to strengthen e-commerce participation through improved digital access in the Erode District.
Field	Arts
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-12-03

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Advanced International Journal for Research