Digital Marketing Strategies Used by Indian Oil Corporation

Author(s)	Prem Chiplunkar
Country	India
Abstract	Digital marketing has become a critical component for large public sector enterprises in India, enabling them to reach diverse customer groups, improve service accessibility, and enhance brand loyalty. Indian Oil Corporation Limited (IOCL), India’s largest oil marketing company, has increasingly adopted digital channels to strengthen customer engagement and streamline service delivery. This research paper analyzes the digital marketing strategies implemented by Indian Oil, including social media outreach, website and app integration, digital campaigns, customer service automation, and data-driven communication. The study assesses the effectiveness of these strategies in generating consumer engagement, strengthening brand presence, and improving competitiveness in a rapidly digitizing energy market. Findings suggest that Indian Oil’s digitalization efforts have improved transparency, convenience, and customer satisfaction, though further focus on personalization and analytics may enhance future results.
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-12-01
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2317
Short DOI	https://doi.org/hbdsr7

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