Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 6 Issue 6
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The Impact of Traditional v/s Western Clothing on Self Authenticity, Emotional Regulation and Self Consciousness among Female Adults

Author(s) Binta Susan Benu, Soniya P
Country India
Abstract This research explores the psychological effects of traditional versus Western clothing on self-authenticity, emotional regulation, and self-consciousness among adult females. Grounded in cultural and psychological frameworks, the study examines how apparel linked to cultural heritage or modern global fashion shape’s identity expression and emotional experiences. Traditional clothing, deeply rooted in cultural symbolism and comfort, was found to enhance self-authenticity and promote more adaptive emotion regulation strategies. In contrast, Western clothing, while representing modernity and individual expression, was associated with increased public self-consciousness and greater reliance on maladaptive emotional responses, particularly in contexts where traditional norms are dominant. The interaction between clothing type and psychological processes underscores the role of cultural congruence and sensory fit in shaping emotional well-being and self-perception. Findings suggest that embracing flexible dress codes blending traditional and Western elements may support women’s psychological health by fostering authenticity and effective emotional management.
Keywords traditional clothing, Western Clothing, Self-Authenticity, Emotional Regulation, Self-Consciousness.
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-12-08
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2418
Short DOI https://doi.org/hbdwf8
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E-ISSN 3048-7641
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