Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 6 Issue 6
November-December 2025

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The Impact of Unmet Belongingness Needs and Social anxiety on the Development of Parasocial Relationship Among Young adults: A psychological study based on Maslow’s Hierarchy Needs

Author(s) Ms. Bhagya A.M, Mr. Chandru S
Country India
Abstract In today’s media-saturated world, many young people turn to celebrities, influencers, and fictional characters not only for entertainment but also to feel seen, understood, and emotionally connected. When real-life relationships fall short or become difficult due to anxiety, these one-sided attachments—known as parasocial relationships—can offer comfort and emotional safety. This study explores how unmet belongingness needs and social anxiety influence the formation of parasocial relationships among young adults, drawing on Maslow’s Hierarchy of Needs. Using a quantitative design, data were collected from 200 participants aged 18 to 25 through convenience sampling. Participants completed standardized self-report questionnaires measuring belongingness, social anxiety, and parasocial engagement, with all responses kept confidential and collected under strict ethical guidelines. Preliminary findings suggest that individuals who feel socially disconnected or struggle with anxiety are more likely to develop strong emotional bonds with media figures. These imagined connections may substitute for real-life relationships and help fulfil unmet psychological needs. Framed within Maslow’s theory, this study highlights how the human need to belong persists even when social life becomes challenging, often finding alternative expression through media engagement.
Keywords Belongingness needs, social anxiety, parasocial relationships, young adults, Maslow’s theory, emotional connection, digital media
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-12-08
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2442
Short DOI https://doi.org/hbdwfg
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