Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6, Issue 6 (November-December 2025) Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Impact of Employer Branding Strategies on Talent Attraction and Acquisition

Author(s) Ms. MRUNALI DHARMRAJ BHAJIPALE, Prof. Vishal Ingale
Country India
Abstract Employer branding has emerged as a strategic approach that helps organizations position themselves as desirable employers in a competitive job market. This research paper examines the impact of employer branding strategies on talent attraction and acquisition, particularly within the context of modern recruitment practices. The study investigates how employer branding influences job seekers' perceptions, their intention to apply, and the overall effectiveness of the hiring process. The research adopts a descriptive design and collects primary data from employees and job seekers in the IT and service sectors through a structured questionnaire. Secondary data was obtained from academic journals, company websites, HR reports, and research databases.
The findings indicate that effective employer branding significantly improves the organization's ability to attract qualified candidates, enhances employer reputation, and increases the likelihood of job acceptance. Components such as organizational culture, employee value proposition (EVP), corporate social responsibility (CSR), compensation transparency, and online presence are found to play a critical role in influencing prospective candidates. The paper concludes that implementing strong employer branding strategies not only supports recruitment efficiency but also helps organizations build long-term competitive advantage in talent acquisition. Recommendations include focusing on authentic communication, improving employee experience, and strengthening digital employer brand visibility.
Keywords Employer Branding, Talent Attraction, Talent Acquisition, Recruitment Strategies, Employee Value Proposition, HRM
Field Business Administration
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-12-20
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com