Instant Noodles, Frozen Foods, and Student Lifestyle: Perception and Usage Patterns

Author(s)	Dr. Ambily A S, Ms. Avanthika Anil, Sri. Uppuleti Anoop, Sri. Bharath Kishore
Country	India
Abstract	This study investigates the perception, consumption frequency, and lifestyle impacts of instant noodles and frozen foods among college students. A majority of respondents belonged to the 18–20 age group and undergraduate level, highlighting the significance of convenience foods in student life. The analysis reveals that consumption is primarily motivated by quick preparation (75%) and taste (62.5%), while health perceptions remain moderate, with 51.8% of students regarding such foods as “somewhat healthy.” Despite high awareness of nutritional drawbacks, most students (62.5%) reported no noticeable health effects. Variations across academic disciplines, living arrangements, and gender further shape food habits. The findings highlight the critical role of time constraints, affordability, and lifestyle in driving consumption.
Keywords	Instant noodles, Frozen foods, Student lifestyle, Convenience foods, Eating habits, Health perception
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-12-31

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