Advanced International Journal for Research

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Scroll, Select, Spend: A Comparative Study of Zomato & Swiggy in India’s Quick Commerce and Food Delivery Market

Author(s) Sanika Maniyar, Dr. Shyamsundar Das
Country India
Abstract India’s rapidly expanding digital economy has significantly transformed consumer access to food, groceries, and essential household products. Within this evolving landscape, Zomato and Swiggy—established leaders in the food-technology domain—have strategically diversified into the quick commerce segment through Blinkit and Instamart. This transition has redefined consumer expectations regarding delivery speed, service convenience, and platform accessibility.
This study compares the two firms by examining their business models, strategic growth trajectories, operational structures in the quick commerce sector, financial performance indicators, and user engagement mechanisms. Relying exclusively on secondary data sources, the research identifies notable distinctions in market penetration, delivery efficiency, technological innovation, and loyalty-driven customer retention.
The findings indicate that Blinkit currently demonstrates a competitive advantage in the quick commerce segment due to its extensive dark-store network, higher average order values, and reduced delivery turnaround times. Conversely, Swiggy’s integrated application ecosystem, accelerated expansion into tier-2 markets, and robust loyalty programs position it strongly for sustainable long-term competitiveness.
Overall, the study provides insights into shifting digital consumer behaviours and outlines strategic implications for the future development of India’s food delivery and quick commerce sectors.

Keywords: Quick Commerce, Zomato, Swiggy, Blinkit, Instamart, Food Delivery, Digital Consumer Behaviour, Dark Stores, E-commerce, Business Model.
Keywords Quick Commerce, Zomato, Swiggy, Blinkit, Instamart, Food Delivery, Digital Consumer Behaviour, Dark Stores, E-commerce, Business Model.
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-12-24
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E-ISSN 3048-7641
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