Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Consumers Attitudes Towards Online Marketing - A Study of Consumer Behaviour

Author(s) Mr. S. SHANKAR, Dr. G. RAMU
Country India
Abstract This study is emphasizes about the online marketing strategies used by the marketers and what is the importance of the online marketing and why nowadays online marketing is so much imperative to attract customers towards the products of the marketers. The key purpose of this study is to examine about online marketing strategies and how’s the consumers behave towards the promotional strategies adopted by the marketers. Nowadays mostly all the companies are using Internet as one of the most important tool. The Internet has given a large number of searching options.
The main aim of this research paper is to understand the attitude of consumers towards purchasing goods and services through online. Customer online purchase performance is depending on the consequence of Internet marketing environment, product description and characteristics and also offers provided by the sellers. Proper understanding of customer online shopping activities can help the marketers to do the forecasting about what will be the future growth of online marketing and which are the inputs required for easy online shopping by customers.
Findings of this study will guide online retailers which factors to focus on in order to develop successful marketing strategies for online consumers. This study also provides understanding the need of the government to play a key role in increasing internet usage and provide more secure online transactions by formulating customer friendly laws.
Keywords : Consumer behaviour, Online shopping, Internet users, Online marketing
Field Arts
Published In Volume 6, Issue 6, November-December 2025
Published On 2025-12-27
DOI https://doi.org/10.63363/aijfr.2025.v06i06.2718
Short DOI https://doi.org/hbg697
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E-ISSN 3048-7641
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