A Comparative Study of Investor Perception Toward SIPs and NFOs in Equity Mutual Funds

Author(s)	Ms. Kareena Shravan Thakur, Prof. Sushanta Lahiri
Country	India
Abstract	This study examines investor perceptions toward Systematic Investment Plans (SIPs) and New Fund Offers (NFOs) within equity mutual funds. Using a structured questionnaire distributed among retail investors, the research compares awareness levels, perceived risk, expected returns, decision-making factors, and overall preference between the two investment options. Findings indicate that SIPs are generally viewed as more reliable and disciplined investment routes, while NFOs attract investors primarily through novelty, lower initial prices, and promotional strategies. The study offers insights into how financial literacy, risk tolerance, and marketing influence investor choices, contributing to a deeper understanding of behavioural patterns in mutual fund investment.
Keywords	Investor Perception, SIPs, NFOs, Equity Mutual Funds, Investment Behaviour, Risk–Return Trade-off
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-12-30
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2743
Short DOI	https://doi.org/hbhk4c

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