Role of AI in Social Media Marketing – A Study on Enhancement of Customer E Experience

Arpitha R S; H N Ramesh; Chethan P J

doi:10.63363/aijfr.2025.v06i06.2759

Role of AI in Social Media Marketing – A Study on Enhancement of Customer E Experience

Author(s)	Ms. Arpitha R S, Prof. H N Ramesh, Mr. Chethan P J
Country	India
Abstract	Recently, AI has emerged alongside Social Media Marketing as a transformative strategy for businesses, providing them with a direct and engaging way to connect with their target audiences to enhance the customer experience. This study explores the role of AI in Social Media Marketing. While traditional marketing methods have supported the various businesses for decades, the rise of social media penetration and digitalization has presented fresh opportunities for all the sectors to build brand awareness, drive customer engagement, and enhance credibility. This study aims to fill the gap in the literature on the of AI in Social Media Marketing for boosting the Customer E Experience. The objective of the study is to understand the significance of AI in social media marketing in enhancing customer e-experience and also to assess the concerns of consumers regarding privacy, intrusiveness, and trust when they interact with AI features in social media marketing. The study employs descriptive statistical tools, such as simple percentages, charts, graphs, frequencies, and one-sample T-tests, to analyze the hypotheses. The study selected 61 respondents and employed a questionnaire as its instrument. The findings highlighted that AI significantly enhances customer e-experience in social media marketing by providing numerous advantages, including chatbots for instant responses, 24/7 availability, personalized experiences, interactive content formats, brand awareness creation, and AI-powered community building. Moreover, personalized interactions and interactive content not only foster deeper connections but also elevate brand awareness and facilitate community building. As marketers continue to embrace these technological advancements, the integration of AI into their social media marketing strategies promises to redefine engagement and loyalty in an increasingly competitive landscape.
Keywords	Artificial Intelligence, Social Media Marketing, Customer E Experience
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-12-30
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2759
Short DOI	https://doi.org/hbhk37

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Role of AI in Social Media Marketing – A Study on Enhancement of Customer E Experience

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