Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Benchmarking Channel Strategies in the FMCG Marketing Sector

Author(s) Dr. Mahek Iram Qureshi, Dr. Nilesh Shantaram Yemde, Dr. Vaibhav Sanjay Bhalerao, Ms. Kritika Raju Sahu
Country India
Abstract The paper will be referred to as an analysis of the Channel strategies in the FMCG industry by Benchmarking, the objective of the analysis will be to present a comprehensive skill of the FMCG industry in India and specifically in Amravati metropolis. It involves consumer demographics and purchase patterns research and definite evaluation of distribution channels dynamics.
The observe addresses holistically the role of distribution channels in the FMCG region, which is complemented by the pleasures of research by the author. It offers the comparisons of the practices of the distribution control of the major FMCG agencies and investigates the enhancement and strategic transformation in the distribution mechanisms.
They also make suggestions on how they can address the issues observed and how to streamline distribution channels, and cut down costs without compromising the efficiency. the paper also explains the new changes in the distribution channels.
Face to face interviews have been administered to the retailers to gain insight into how the distribution processes work, what influences the quantity of the order, schedules and the selection of SKU.The record is resolved with the derivation of the insights on the model of distribution by Perfetti and its comparison to the model of distribution of the market chief.
Keywords Benchmarking, Stock Keeping Units, FMCG, Distribution Channels.
Field Business Administration
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-05
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com