Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 7 Issue 2
March-April 2026

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Learning with AI: A New Paradigm for Commerce & Management Students in India

Author(s) Ms. SHIJILA T K, Mr. SATHEESH KUMAR C
Country India
Abstract Abstract
Artificial Intelligence (AI) is rapidly reshaping education, influencing how students learn and prepare for their professional careers. This study explores the impact of AI on commerce and management students in Malappuram District, Kerala, with particular focus on their awareness, perceptions, and the challenges they face. A structured survey was conducted among 70 students from different colleges in the district. The study aimed to evaluate students’ understanding of AI, examine the factors that encourage its adoption, and identify barriers to its effective use in academic and career contexts.
The findings indicate that students generally possess moderate to high awareness of AI and acknowledge its potential to improve learning outcomes and career opportunities. Key factors supporting AI adoption include accessibility to digital tools, integration of AI concepts into the curriculum, and participation in workshops and seminars. Despite this positive outlook, students reported several challenges such as insufficient access to advanced AI tools, limited opportunities for hands-on training, and concerns related to data privacy and ethical use. The study concludes that although interest in AI is steadily increasing among commerce and management students, institutions must strengthen infrastructure, update
Keywords Key words: Artificial intelligence, reshaping education, learning, commerce and management.
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-09
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E-ISSN 3048-7641
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