Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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The role of Artificial Intelligence in Shaping E- COMMERCE: “A CONSUMER BEHAVIOUR ANALYSIS”.

Author(s) Ms. sweta Jalan, Ms. Shyamali Baruah
Country India
Abstract Artificial intelligence in e-commerce involves utilizing innovative technologies to enhance the online shopping experience. Artificial Intelligence (AI) has transformed the e-commerce landscape, influencing consumer behaviour significantly. This study aims to explore the transformative effect of AI impacts on e-commerce, utilizing numerical data to analyse consumer preferences, purchasing patterns, and overall shopping experiences. It also evaluates customers' benefits, challenges, data privacy, and decision-making power regarding AI's impact on e-commerce. The findings reveal both advantages and disadvantages, providing a comprehensive overview of AI's role in shaping modern consumer behaviour. This paper analyses various numerical data, identifies key trends, and discusses the advantages and disadvantages of AI in E-commerce. In online shopping enterprises, AI technology has been widely used to provide accurate and fast personalized consumer services. This research demonstrates the use of AI technology in the e-commerce business, specifically online enterprises, to determine different effects. The study evaluated different impacts of AI, such as e-payment and stimulating consumers' sentiments. Online purchasing behaviours can be influenced by insight, accuracy, and interaction experience.
Keywords AI in consumer behaviour, Artificial Intelligence, Technology, e-commerce, consumer satisfaction.
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-19
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E-ISSN 3048-7641
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