Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Analyzing the Dominance of Private Healthcare Facilities in the Medical Tourism Market: Trends and Strategies – A Systematic Literature Review

Author(s) Aruj Banerjee, Dr. Nidhi Bansal, Ms. Kajal Rana, Nikhil Sharma, Swarbhanu Maitra
Country India
Abstract Medical tourism has evolved into a rapidly expanding global industry, with private healthcare providers playing a dominant role in shaping its growth and strategic direction. This study presents a systematic literature review (SLR) of 40 peer-reviewed articles published between 2005 and 2024, focusing on the trends and strategies that illustrate the rising influence of private hospitals in international healthcare delivery. The review follows PRISMA guidelines to ensure methodological rigor, employing a structured screening and coding process to synthesize findings. Results indicate that private healthcare facilities dominate the sector through cost competitiveness, branding initiatives, digital transformation, international accreditation, and integration of hospitality with healthcare. Regional variations highlight India, Thailand, and Singapore as leading Asian hubs, while the UAE and Saudi Arabia demonstrate policy-driven models in the Middle East. Latin America and selected developed nations contribute unique models of affordability and specialization. The findings underscore the pivotal role of strategic approaches—such as cultural adaptation, transparent pricing, and aftercare continuity—in enhancing patient trust and institutional reputation. This review not only identifies prevailing trends but also highlights research gaps concerning post-treatment outcomes, ethical dilemmas, and underexplored emerging destinations. The study provides insights for policymakers, hospital administrators, and researchers seeking to understand and enhance the role of private providers in the medical tourism ecosystem.
Keywords Medical Tourism; Private Healthcare; Systematic Literature Review; Global Healthcare; Accreditation; Digital Transformation; Hospital Strategies; International Patients
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-23
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E-ISSN 3048-7641
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