Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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A Study of Whether Digital Payments Reduce Consumer Sensitivity to Small Price Changes in Urban Markets

Author(s) Prof. Sonia Roy Varghese
Country India
Abstract This study explores whether digital payments reduce consumer sensitivity to small price changes in urban markets. Based on primary data collected through a structured questionnaire, the study finds that consumers using digital payment methods may be less aware of minor price increases compared to cash users. The study highlights the behavioural impact of digital payments on everyday spending decisions.
Keywords digital payments, price sensitivity, urban consumers, payment behaviour, consumer finance, behavioural economics
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-30
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E-ISSN 3048-7641
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