Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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Fear of Missing Out (FOMO) Marketing and Impulsive Online Buying: Emotional Experiences of Indian Consumers

Author(s) Ms. Pragna Kanjilal
Country India
Abstract Fear of Missing Out (FOMO) plays a crucial role in shaping digital consumer behavior. This study explores how FOMO-based marketing influences impulsive online purchases and the emotional outcomes among Indian consumers. Using a mixed-method approach, findings show that urgency cues and social comparison increase impulsive buying. However, such decisions often lead to emotional conflict, including regret and anxiety. The study highlights the need for ethical marketing practices.
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-30
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E-ISSN 3048-7641
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