Generation Analysis in BFSI By Measuring the Risk Appetite

Author(s)	Prof. Kasturi Dutt, Dr. Mahajan, Rashmi
Country	India
Abstract	The financial sector plays a pivotal role in the economic development of the country. Banking is one of the focused sectors that helps in managing deposits, loans and other financial services. It is also related to the stock market in a way that it provides liquidity options to the market at the time when the market is dislocated or entering repo transaction. Generational analysis reaches inside a receptacle and search for the unique characteristics, preferences of different generational cohorts – Baby Boomers, Gen X, Millennials and Gen Z. Based on this analysis customized or tailored financial products or services is proposed. Moreover, generational analysis works as an instrument to understand the customer sentiments and behavior and analyze the different age variants’ appreciation and interaction with the financial institutions. Each generation looks forward to a better future by investing in one or the other mode.
Keywords	GEN X, GEN Y, GEN Z, Baby Boomer, Cohort Theory, Generational Analysis
Field	Sociology > Economics
Published In	Volume 7, Issue 2, March-April 2026
Published On	2026-04-04

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