Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 2
March-April 2026

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A Study on Eco-friendly Technologies and Sustainable Practices in Chennai City

Author(s) Dr. R. Tamilselvi, Dr. M. Ramila, K. Rajeshwari
Country India
Abstract This study investigates the level of awareness regarding eco-friendly technologies and sustainable practices among the general public in Chennai City. The researchers employ a survey instrument (n=84) data. The study aims to identify the extent of awareness, adoption, sources of information, and barriers hindering adoption of eco-friendly measures across various socio-demographic groups (age, gender, education and income). Preliminary findings indicate varying levels of awareness, with younger and more educated participants showing greater knowledge of specific eco-friendly technologies like solar panels and rainwater harvesting. However, a significant gap exists in the practical implementation of these technologies. Furthermore, the study identifies the influence of factors such as proclamation, persuasiveness, forefend and effectuation as key determinants in the adoption of sustainable practices. These findings will contribute to the development of tailored strategies to promote wider adoption of eco-friendly practices within Chennai's diverse urban population. This research will help inform policy-makers, NGOs, and local communities about awareness gaps and areas needing interventions.
Keywords Eco-friendly Technologies, Sustainable Practices, Environmental Awareness, Public Perception, Socio-demographic Factors.
Field Business Administration
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-03-28
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E-ISSN 3048-7641
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AIJFR DOI prefix is
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