Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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The Role of AI in Enhancing Brand Awareness and its Effect on Purchase Intention

Author(s) Dr. Suresh Kumar Sharma
Country India
Abstract This study examines the role of Artificial Intelligence in enhancing brand awareness and its impact on consumers’ purchase intention. It focuses on how AI-driven tools such as personalization, customer engagement, and data analytics influence consumer behavior. The study adopts a quantitative approach using primary data collected through questionnaires. The findings reveal a positive relationship between AI, brand awareness, and purchase intention. It concludes that AI significantly improves brand visibility and consumer engagement, ultimately leading to higher purchase intention in a competitive digital marketplace
Field Business Administration
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-04-04
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E-ISSN 3048-7641
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