Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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The Role of Business Analytics in Managerial Decision Making

Author(s) Mr. Ketan Rane, Harsh Chauhan, Preetish Dash, Karan Chadha
Country India
Abstract The increasing complexity of the business environments and abundance of information has altered the decision making processes in the organizations. Business Analytics (BA) has become an important tool that helps managers turn raw data into useful information for making decisions at different levels—strategic, tactical, and operational. This research paper examines how business analytics improves managerial decision-making by making it more accurate, less uncertain, and grounded in solid evidence.

The study discusses the main types of business analytics—descriptive, diagnostic, predictive, and prescriptive—and how each supports different decision-making. It also looks at how analytics affects areas such as performance management, risk evaluation, customer relationships and gaining a competitive edge. By reviewing existing studies and real-world examples, the paper identifies the advantages, challenges and limitations of using business analytics in companies.

The results show that using business analytics effectively can greatly improve decision quality, organizational efficiency and long-term success. The paper come to an end by highlighting the importance of analytical skills of a culture that values data and managerial support to make the most of business analytics in today’s organizations.
Keywords Business Analytics, Managerial Decision-Making, Data-Driven Decision Making, Strategic Management.
Field Business Administration
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-04-16
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E-ISSN 3048-7641
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AIJFR DOI prefix is
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