ShopSmart AI: Design and Implementation of an AI-Integrated E-Commerce Web Application

Author(s)	Umamaheswari M, Elavarasi A, Kamali P, Indhumathi T
Country	India
Abstract	AI-enabled e-commerce systems improve personalization, yet many still ignore decision fatigue, emotional context, and ethical interaction. This paper presents ShopSmart AI, a web application that combines lightweight behavioral analytics with adaptive interface control to support user-centered shopping. The system incorporates a Cognitive Purchase Fatigue Detector, time-aware adaptation, micro-negotiation, mood-based theming, and late-night protection. Functional and user testing showed faster response times, reduced information overload, and higher engagement, indicating that cognitively aware design can improve usability without heavy computational cost.
Keywords	AI-integrated e-commerce, cognitive load, user experience, adaptive interface, behavioral analytics
Published In	Volume 7, Issue 2, March-April 2026
Published On	2026-04-10

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Advanced International Journal for Research