Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
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Volume 7 Issue 3
May-June 2026

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Investment Behaviour and Financial Literacy of Gen Z in the Post-Pandemic Era

Author(s) Mr. Somya Ranjan Maharana, Ms. Savitha D
Country India
Abstract The post-pandemic years brought many young Indian investors who belong to Generation Z into the stock market. The introduction of user-friendly trading applications together with social media financial educators on YouTube and Instagram has led college students and young professionals to bypass conventional savings methods which include FDs. The research study investigates why young investors select risky investment products and it assesses their ability to recognize the dangers which come with these investments. The research focuses on Indian market conditions by conducting peer surveys to determine which social media buzz among financial education levels produces the most impact. The Gen Z traders who understand technology fail to grasp how markets behave during unstable times and they lack knowledge about using leverage properly. The gamification of trading has made investing feel like a mobile game, often leading to heavy losses. The study examines how viral financial content affects people's risk-taking choices to prove that Indian stock market and trading sectors require improved financial education which should focus on practical learning to protect young investors from social media-based financial losses.
Keywords F&O Trading, Financial Literacy, Post pandemic Economy, Gen-z Investors, Speculative trading, Gamification of Finance, Risk perception.
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-04-20
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E-ISSN 3048-7641
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