Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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A Comparative Analysis of Online and Offline Shopping Behaviour Among College Students.

Author(s) Mr. Sam Bright, Dr. Karthik J P
Country India
Abstract This study examines the differences between online and offline shopping behaviour among college students. With the rapid growth of e-commerce platforms and increasing internet accessibility, online shopping has become a common choice among young consumers. At the same time, offline shopping continues to remain relevant due to factors such as physical product inspection and instant purchase satisfaction. The study aims to understand how college students choose between these two modes of shopping based on factors like convenience, price, product variety, trust, and overall experience.
The research is based on both primary and secondary data. Primary data is collected through a structured questionnaire using Google Forms, targeting college students who actively engage in shopping activities. Secondary data is collected from research articles, journals, and online sources related to consumer behaviour and retail trends.
The findings suggest that while online shopping is preferred for convenience, discounts, and variety, offline shopping is still valued for product quality assurance, immediate availability, and personal experience. The study highlights that both modes of shopping coexist, and students choose between them depending on the situation and type of product.
Keywords Keywords: Online Shopping, Offline Shopping, Consumer Behaviour, College Students, E-commerce, Retail Experience
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-04-24
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E-ISSN 3048-7641
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