Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Call for Paper Volume 7, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 7 Issue 2
March-April 2026

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Impact of personal social media usage on individual productivity during working hours

Author(s) Nausheen Mohammad, Bhawna, Dr. NITIN AGARWAL
Country India
Abstract The meteoric ascent of social media has altered norms of communication in many settings, including the workplace, as employees are increasingly using these platforms for non-work-related purposes. The pros and cons of this conduct as it relates to individual productivity are investigated in this study. Our goal is to investigate how engaging in personal social media activities affects efficiency, concentration, and output relative to time invested. Using standardised questionnaires to conduct in-depth interviews with workers from a variety of businesses, this quantitative study compiled its core data set. We also looked at books, journals, and corporate reports as secondary sources of information. The results and actions of the staff were examined using data analysis tools including correlation approaches and mean analysis. Based on the data, it seems that using social media extensively while at work leads to less productivity due to distractions, a lack of focus, and poor time management. However, research shows that with restricted use, it can provide short mental breaks that increase creativity and reduce stress at work. The study's authors came to the conclusion that while social media use may have some psychological benefits for individuals, it has detrimental effects on productivity when used improperly. Consequently, businesses should implement regulations that curb social media use while yet controlling it. Improving employee productivity in the face of shifting communication standards is one of the many suggestions made by the study, which contributes to our understanding of digital workplace behaviour.
Keywords Social Media Usage, Employee Productivity, Workplace Distraction, Time Management, Work Efficiency, Organizational Performance
Published In Volume 7, Issue 2, March-April 2026
Published On 2026-04-27
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E-ISSN 3048-7641
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