A Study on Applicants’ Perception towards the Effectiveness of Social Media Recruitment Platforms

Author(s)	Mr. Girish J Jayaram
Country	India
Abstract	The recruitment landscape has undergone a significant transformation with the increasing adoption of social media platforms, particularly among Generation Z job seekers. This study explores applicants’ perceptions regarding the overall effectiveness of social media recruitment platforms by examining key determinants such as perceived advantages, perceived ease of use, and perceived effectiveness, derived from the Technology Adoption Model (TAM). Primary data were collected through a structured questionnaire and analyzed using SmartPLS to assess the relationships between these constructs and recruitment outcomes. The findings reveal that enhanced platform features, user-friendly interfaces, and greater transparency play a crucial role in improving applicants’ trust and engagement. The study highlights the growing importance of social media as an innovative recruitment tool and provides valuable insights specific to the Indian job market. Furthermore, it offers practical recommendations for optimizing social media recruitment platforms to better meet the evolving expectations of modern job seekers.
Keywords	Social Media Recruitment, Generation Z, Recruitment Effectiveness, Perceived Usefulness, Perceived Ease of Use, Technology Adoption Model, Job Seekers’ Perception, Online Hiring Platforms, Indian Job Market And Digital Recruitment
Published In	Volume 7, Issue 3, May-June 2026
Published On	2026-05-05

About AIJFR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-79-39-59	editor@aijfr.com

Advanced International Journal for Research