Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
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Volume 7 Issue 3
May-June 2026

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A Study On Innovation and Digital Transformation in The Fintech

Author(s) R Vaideeshwaran, Savitha D
Country India
Abstract FinTech is rapidly changing the financial world through digital tech. This study looks at how strategic management helps FinTech companies innovate, go digital, and stay competitive long-term.

It finds that just having cool technology isn’t enough. Companies succeed when they:

Align tech with clear business goals
Adapt quickly using strong “dynamic capabilities.”
Work within regulations and collaborate with others

The research (based on existing studies and theories like RBV and competitive advantage) shows that firms that balance strategy + tech + adaptability perform better.
Keywords FinTech, Digital Transformation, Strategic Management, Competitive Advantage, Dynamic Capabilities, Financial Innovation.
Field Sociology > Banking / Finance
Published In Volume 7, Issue 3, May-June 2026
Published On 2026-05-08
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E-ISSN 3048-7641
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