Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

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Volume 7 Issue 3
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A Study on Digital Marketing Process for FinTech Products

Author(s) Mr. Arun M, Dr. Karthik J P
Country India
Abstract This research examines the end-to-end digital marketing process within the Business-to-Business (B2B) Financial Technology (FinTech) sector, specifically focusing on the organization "FinTech Products". Utilizing a mixed-method descriptive research design with five-year longitudinal trend data (2019–2024), the study analyzes the transition from traditional linear marketing funnels to the Growth Flywheel Model and the emergence of Generative Engine Optimization (GEO). Findings indicate a significant maturation in digital operations, with overall process effectiveness scores rising from 5.5 to 8.2 out of 10. Key performance indicators (KPIs) show a 167% increase in annual website traffic and a 214% growth in lead generation. The study concludes that while technological integration and resource constraints remain challenges, a structured, data-driven digital process is essential for sustained growth in the competitive 2026 financial technology landscape.
The research adopts a descriptive design with a mixed-method approach, combining qualitative insights from interviews and quantitative data analysis of marketing performance metrics. The study examines key components such as search engine optimization (SEO), content marketing, social media marketing, and data analytics. It also explores the transition from traditional linear marketing funnels to modern growth-oriented models such as the flywheel framework.
This research contributes to both academic literature and practical business applications by providing a comprehensive case-based analysis of digital marketing in the FinTech sector.
Published In Volume 7, Issue 3, May-June 2026
Published On 2026-05-07
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E-ISSN 3048-7641
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