Advanced International Journal for Research

E-ISSN: 3048-7641   •   Impact Factor: 9.11

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar Wiki for Call for Papers WorldCat Zenodo

Topic A Study On Customer Centric Marketing Strategies in Fin Tech Products

Author(s) Mr Dev Deon S, Ms. POONUM S RAIBAGI
Country India
Abstract The rapid proliferation of Financial Technology (FinTech) has fundamentally altered consumer expectations regarding banking, payments, lending, and investments. Traditional product-centric models are increasingly ineffective, necessitating a shift toward customer-centric marketing strategies. This study investigates the core components of customer-centricity—personalization, trust, seamless User Experience (UX), and data-driven engagement—within the FinTech sector. Using a mixed-method research design, data was collected from 200 FinTech users via surveys and 5 in-depth interviews with marketing managers. The analysis reveals that FinTech firms employing hyper-personalization and transparent communication achieve 40% higher customer retention rates than those relying on mass marketing. Furthermore, the study identifies that perceived data privacy (security) is the strongest mediator between marketing efforts and customer loyalty. The findings suggest that successful FinTech marketing is not merely about selling a product but building an ecosystem of financial wellness around the individual. This research provides actionable frameworks for FinTech startups and established banks pivoting to digital-first, customer-obsessed operations.
Keywords Keywords: Customer-Centric Marketing, FinTech, Personalization, Customer Loyalty, User Experience (UX), Data Privacy.
Published In Volume 7, Issue 3, May-June 2026
Published On 2026-05-11
View / Download PDF File

Share this



E-ISSN 3048-7641
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

AIJFR DOI prefix is
10.63363/aijfr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 2Cover Page Vol 7 Isu 1Cover Page Vol 6 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJFR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-79-39-59 editor@aijfr.com