Advanced International Journal for Research

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Volume 7 Issue 3
May-June 2026

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Ethical Issues in Un-organized Market for Fruits and Vegetables in Mysore District

Author(s) Prof. Gowhar Fathima Fathima
Country India
Abstract Markets for fresh Fruits and vegetables in India are mainly characterized as un-organized markets. Majority farmers either willingly or forcefully sell away the fresh fruits and vegetables at the farmyard or in the un-organized market situated close by. Lack of marketing knowledge, inability in time management, timidness in moving forward into the advanced world, working capital crunches, domestic compulsions, absence of proper logistic arrangements, poor storage facilities and social stigma influence the farmers in disposing of fruits and vegetables grown by them in the unorganized markets. Heavy fluctuations in the price in either way acts as boon sometimes and bane other times. Further, deceptive practices of middlemen add to woes of farmers. Charging high commissions, improper weighing and irregular payments are important deceptive practices of middlemen. The farmers get elated when the prices shoot up and get disheartened when prices crash down. The incidences of throwing the vegetables on the street when the prices get down to the point of nadir and getting back to the villages cursing themselves by the farmers is often reported. Lacking in market intelligentsia is affecting gullible farmers very much. Ninety-nine percent of the businesses are in the unorganized sector and reports suggest that they are declining. The divergence between the two sectors is visible. The head of the largest luggage manufacturer recently said that their growth is surging because the smaller units are not doing well. The rules of economic gains enable the organized sector to corner most of the gains of development. The marginalized sections are expected to be satisfied with their meager material gains. Secondary data is used to collect the date and the study is focused only to Ethical issues in Un-organized markets for fruits and vegetables in Mysore District.
Published In Volume 7, Issue 3, May-June 2026
Published On 2026-05-26
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E-ISSN 3048-7641
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