Influence of Food Advertisements on Packaged Food Consumption among Children Aged 6–12 Years: A Parental Perspective

Author(s)	Priya Rani
Country	India
Abstract	The research paper entitled “Influence of Food Advertisements on Packaged Food Consumption among Children Aged 6–12 Years: A Parental Perspective” aims to study the role of food advertisements in influencing children’s packaged food consumption habits. In recent years, children have become increasingly exposed to advertisements through television, mobile phones, social media, and online platforms. Such advertisements often attract children toward packaged and processed food products. The study was conducted in Jabalpur city with a sample of 50 parents selected through convenient sampling technique. A self-developed questionnaire was used to gather information related to children’s exposure to food advertisements, their interest in packaged food items, frequency of consumption, and parental opinions regarding advertisement influence. The collected responses were analyze using simple percentage. The study concludes that food advertisements significantly influence packaged food consumption, food preferences, and purchasing behavior among children aged 6–12 years. The findings emphasize the need for parental awareness and healthy food guidance for children.
Keywords	Food Advertisements, Packaged Food Consumption, Children.
Field	Sociology > Home Science
Published In	Volume 7, Issue 3, May-June 2026
Published On	2026-06-03

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