Advanced International Journal for Research
E-ISSN: 3048-7641
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Volume 7 Issue 4
July-August 2026
Indexing Partners
Opportunity Pathways for Youth Entrepreneurship in Zambia’s Eastern Province: A Qualitative Study of Enablers, Motivation and Enterprise Entry
| Author(s) | Ms. Bridget Phiri, Dr. Chipeta Eleanor Meda, Professor Mpundu Mubanga |
|---|---|
| Country | Zambia |
| Abstract | Youth entrepreneurship is widely promoted as a pathway for employment creation, livelihood security and inclusive development in Sub-Saharan Africa. However, much of the literature still describes young entrepreneurs mainly through the language of barriers, informality and survival. This qualitative article retains the original focus of the study by examining Objective One of a broader doctoral research project: to identify the key opportunities that motivate youth entrepreneurs to engage in business activities in Eastern Province, Zambia. The study was guided by the question: What opportunities motivate youth entrepreneurs to engage in business activities in Zambia’s Eastern Province? Data were generated from 50 in-depth interviews with youth entrepreneurs, 10 key informant interviews and three focus group discussions involving 24 participants in Chipata, Petauke and Lundazi districts. The study used the Capability, Opportunity, Motivation and Behaviour (COM-B) model to interpret entrepreneurship as a behavioural process shaped by motivation, external opportunity and practical capability. Thematic analysis was conducted with support from NVivo. Findings show that youth entrepreneurship in Eastern Province is shaped by necessity-mediated opportunity recognition. Young people enter business because of unemployment, income insecurity and household responsibilities, but they also identify real opportunities in agriculture, agribusiness, agro-processing, mobile money, digital platforms, cooperatives, Constituency Development Fund-linked support, local trading and cross-border commerce. The article contributes by shifting the discussion from a deficit-based view of youth enterprise towards an opportunity-pathway perspective that recognises young people as active economic agents working within constrained rural and semi-urban ecosystems. |
| Keywords | youth entrepreneurship; opportunity recognition; COM-B model; cooperatives; agribusiness; digital entrepreneurship; Zambia |
| Field | Business Administration |
| Published In | Volume 7, Issue 3, May-June 2026 |
| Published On | 2026-06-30 |
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E-ISSN 3048-7641
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AIJFR DOI prefix is
10.63363/aijfr
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