Big Data Analytics in E-Commerce – Key Applications, Life Cycle and Challenges

Author(s)	Dr. T S AGILLA
Country	India
Abstract	Abstract Big data is essential for e-commerce, serving as a rich source of insights that drive business growth and competitiveness. Through advanced analytics of web server logs, abandoned carts, and transaction records, e-commerce businesses gain valuable understanding. The true power of this data lies not just in its collection, but in its effective analysis and application. This study is based on secondary data. This paper focuses on the big data in e -commerce, the key applications of big data in e -commerce, the big data life cycle in e-commerce, the challenges of using big data in e-commerce and the future of big data in e-commerce. The paper concludes that the big data had revolutionized the ecommerce sector and offers right goods at right time to the consumers.
Keywords	Keywords – Big data, e -commerce, Analytics
Field	Business Administration
Published In	Volume 7, Issue 5, September-October 2026
Published On	2026-10-01

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