Advanced International Journal for Research
E-ISSN: 3048-7641
•
Impact Factor: 9.11
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with AIJFR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 6
November-December 2025
Indexing Partners
Happiness in the Classroom: Theoretical Insights into Storytelling as an Effective Economics Teaching Strategy
| Author(s) | Mr. Mohit Jain |
|---|---|
| Country | India |
| Abstract | This study theorizes storytelling as a transformative pedagogical strategy in economics education, offering an alternative to traditional textbook-centred approaches. Economics, often perceived as abstract and disengaging, poses challenges for student motivation, comprehension, and long-term retention. Storytelling, rooted in human culture and cognition, provides a narrative framework that can simplify complex concepts, foster emotional connection, and create a more inclusive classroom environment. The paper undertakes a comparative theoretical analysis of textbook-based pedagogy and narrative-driven teaching across fundamental microeconomic concepts, including demand, diminishing marginal utility, production theory, and market structures. Drawing on interdisciplinary insights from educational theory, cognitive psychology, and narrative studies, it examines how carefully crafted “teacher’s scenes” illustrate economic principles in ways that enhance engagement and recall. Seven evaluative parameters—Engagement, Understanding, Retention, Interest, Effectiveness, Relevance, and Critical Thinking (EURIERC)—are used as a framework for comparison. Findings suggest that while textbooks provide rigor, structure, and systematic coverage, storytelling demonstrates clear advantages in stimulating curiosity, promoting deeper understanding, and supporting long-term retention by integrating emotional resonance with intellectual learning. The theorization emphasizes that combining the two approaches could enrich economics education, balancing analytical precision with human-centred learning. This paper contributes by framing storytelling not merely as a teaching aid but as a holistic pedagogical innovation aligned with student well-being and happiness in learning. It lays the groundwork for future empirical studies on narrative pedagogy and calls for curriculum designers, educators, and policymakers to integrate narrative strategies into economics teaching for more meaningful and joyful learning experiences. |
| Keywords | storytelling pedagogy, economics education, student engagement, happiness in learning, narrative teaching |
| Field | Sociology > Economics |
| Published In | Volume 6, Issue 6, November-December 2025 |
| Published On | 2025-11-18 |
| DOI | https://doi.org/10.63363/aijfr.2025.v06i06.1466 |
| Short DOI | https://doi.org/hbbz8v |
Share this

E-ISSN 3048-7641
CrossRef DOI is assigned to each research paper published in our journal.
AIJFR DOI prefix is
10.63363/aijfr
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.