Comprehensive Study on B2B Marketing and Supply-chain Strategies at Greenline Polymers Pvt. Ltd.

Author(s)	Kshitij Okte, Dr. Vishal Chavan, Prof. Dr. Bhawna Sharma
Country	India
Abstract	This research paper presents an extensive study of B2B marketing and supply-chain strategies adopted by GreenLine Polymers Pvt. Ltd., a leading manufacturer of recycled polyester fibers and eco-friendly polymer products based in Gujarat, India. The research highlights the role of sustainability-focused production, digital marketing expansion, and supply-chain efficiency in supporting the company’s competitive positioning in the global market. Drawing insights from a summer internship experience, the study examines organizational practices including lead generation, client segmentation, recycling operations, logistics coordination, and international trade activities. The findings reveal that integrating green manufacturing with advanced B2B sales techniques enables GreenLine Polymers to strengthen customer trust, reduce carbon footprint, and expand global reach.
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-11-27
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2259
Short DOI	https://doi.org/hbdss8

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