Evaluating Consumer Expectations vs. Perceptions in Construction Chemicals: a Case Study of Redwop Chemicals Pvt. Ltd

Author(s)	DURVESH JAYANTKUMAR SUTHAR
Country	India
Abstract	The construction chemical industry has become an essential part of modern infrastructure development, offering solutions that increase durability, strength, and efficiency. Redwop Chemicals Pvt. Ltd., a leading company in this sector, provides a wide range of products such as tile adhesives, sealants, waterproofing compounds, and epoxy resins. This research aims to understand customer preferences, evaluate awareness regarding hazardous chemical usage, and analyze the gap between consumer expectations and the actual service/performance delivered by the company. A survey-based approach was used to collect primary data from various industry participants, including retailers, distributors, engineers, architects, and contractors. The purpose of the study is to provide insights that can help Redwop Chemicals Pvt. Ltd. enhance service quality, strengthen customer relationships, and improve product offerings based on real customer perceptions.
Field	Business Administration
Published In	Volume 6, Issue 6, November-December 2025
Published On	2025-11-27
DOI	https://doi.org/10.63363/aijfr.2025.v06i06.2268
Short DOI	https://doi.org/hbdssw

About AIJFR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-79-39-59	editor@aijfr.com

Advanced International Journal for Research