Advanced International Journal for Research
E-ISSN: 3048-7641
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Volume 7 Issue 1
January-February 2026
Indexing Partners
Impact of Social Media on Access to Health-related Information: A Literature Review
| Author(s) | Dr. Vasundhra Atre, Prof. Dr. Kajal Sitlani, Prof. Dr. Swapnil Gadhave |
|---|---|
| Country | India |
| Abstract | Background At present, information as to the preferences of social media users, on social media sources that they access for communication of health and medical related information, the situations in which they access the information and the reasons that they do it, is lacking. Objective To review current published literature to characterise the use of social media as a tool to access both health and medical related information and identify gaps in the existing literature to be able to suggest recommendations for areas of future in the space of healthcare communication. Methods This systematic literature review has been done by using a controlled keyword search on various databases such as PUBMED, Springer, MDPI and other sources, which led to the final inclusion of papers published from 2013 to 2024. Result The search identified 225 articles. Of these, 42 met the inclusion criteria. They included studies which explored the social media sources used, the reasons why the social media users accessed these sources and their expectations based on the condition or specialty that they were accessing. The studies were all cross-sectional, exploratory, conceptual, longitudinal, qualitative and descriptive in nature. The most commonly used terminologies used to refer to online access methods for health-related information were social media, Facebook, Internet, Twitter, Patient portal, Email, YouTube, LinkedIn, Social Networking Sites, online health community and Websites. The common five reasons that individuals accessed healthcare information was to avail information, look for support, to connect with those with similar experiences, understand specific disease conditions, search doctor’s reputation or level of expertise. The type of information, resources perused, specialty searched and the reasons for the information search depended on whether it was for self or others, what the medical condition under consideration was and whether the search was only for information or there was a requirement for regular updates and a support system. Conclusions The penetration and access to social media is growing exponentially. Much of the healthcare related information being published on social media, is neither structured, nor reviewed and not cover all aspects desired by those accessing the information. The literature review identified three gaps as to the manner in which social media is used to access information relating to health. These suggested the need for randomised controls trials to help get a comprehensive understanding of the manner in which social media is accessed by social media users for health-related information, while exploring ways to monitor and improve both the trustworthiness and the quality of relevant health information. |
| Keywords | social media, Facebook, Twitter, Patient portal, health related information, digital marketing |
| Published In | Volume 7, Issue 1, January-February 2026 |
| Published On | 2026-01-18 |
| DOI | https://doi.org/10.63363/aijfr.2026.v07i01.3019 |
| Short DOI | https://doi.org/hbk6zf |
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E-ISSN 3048-7641
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AIJFR DOI prefix is
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